2023 December Board Book

Foodservice

Earned Media Results: 27 posts/2.9M impressions/40.2K clicks (2.2M impressions Always-On and 700K impressions for contests) Print: 496,100 Digital: 320,504 Contest Digital: 63,176 Foodservice was supported by PR and Communications through earned media pitching and releases tied to foodservice competitions. Key foodservice messaging was also shared through print and digital advertising and placements, as well as through the Real California Milk Foodservice social media channels. These social channels drive target users to the foodservice portion of the Real California Milk website, while sharing pertinent information with the foodservice operator audience through the Facebook and Instagram platforms. My Food Story Chef’s Tour CMAB participated in a CA Grown chef’s tour with 11 chefs from Asia and the Middle East where cheese expert Joe Baird conducted an education and pairing session at Bravo Farms in Traver, Calif.