2023 December Board Book

Social Our social content strategy continues to focus on key messaging pillars of Our Food/Health, Sustainability, and Brand through paid Facebook, Instagram, and Pinterest content in English and Spanish. In October, we shared the Farm to Fuel video on social, offering a distinctive way to bring awareness and support to the California dairy sustainability message and pillar with an overall positive sentiment from consumers. Additionally, we amplified California Freestyle cutdown videos based on best performance to keep the campaign top-of-mind while also focusing on cultural topics relevant to our audience, such as Dia de los Muertos and National Farmer’s Day. RealCaliforniaMilk.com This Summer, we launched the Spanish-translated pages of the Cheese and More landing pages, a destination that educates our U.S.-based Hispanic consumers about pairing different beverages and foods with CA cheese. In late fall, we updated the Sustainability landing page to include the “Farm to Fuel” social campaign video, a 90-second musical video focusing on CA dairy digesters and featuring cows, poo, and farmer puppets.

Investing in a Sustainable Future: Latest CDRF Sustainability Research The CDRF Sustainability research project has officially wrapped. As a reminder, this project officially launched in July and was designed to help the industry understand which Sustainability topics and messaging resonate best with consumers to inform future marketing efforts and product messaging.