2023 December Board Book

www.agproud.com/articles/58418-3-open-minutes-with-john-talbot

John Talbot, CEO of the California Milk Advisory Board (CMAB). Courtesy photo. 3 Open Minutes with John Talbot

Michelle Stangler (/authors/6823-michelle-stangler) October 6, 2023

As CEO of the California Milk Advisory Board (CMAB), which is one of the largest dairy promo‐ tion organizations in the nation, John Talbot focuses on building awareness and demand for California dairy products across the U.S. and around the world. The checkoff organization’s mission is to drive demand for products made with Real California Milk in two main areas – communications (consumer research, positioning strategy, advertis‐ ing, public relations, social media and issues management) and business development