2023 December Board Book

Source: Brick Meets Click/Mercatus

Retail Consumer Promotions: As this year comes to a close, we’re wrapping things up with our last tentpole promotion focused on the breakfast occasion. The holidays present an opportune time to reach consumers as they are spending time with friends and family with food at the center. This California-based promotion reaches over 1,100+ stores with tactical execution including in-store media, Instacart SEO, Chicory recipe search & banners, geotargeted email communication, shopper marketing in select retailers, various influencer partnerships with social content and amplification, as well as other digital advertising and PR support. Specialty cheese is a seasonal category, with Oct/Nov/Dec typically being the best sales month. As part of this, we’re always looking forward opportunities to elevate California specialty cheese in September as a way to build traction ahead of time and capture incremental sales leading up to this key selling period. This year, we partnered with CA Grown on a charcuterie focused push at Southern California retailer Gelson’s. Similarly, we worked with Safeway Northern California to spotlight several new California cheeses to their social media audience to inspire shoppers to add our brands to their baskets this holiday season. We also have a unique opportunity for specialty cheese during November and December when there is elevated alcohol consumption. This year, we partnered with CA Grown at Mollie Stone’s with wine pairings integrated into shopper marketing in-store and online. In many of these partnerships, we’re able to utilize CA Grown support developing photography and pairings with little to no investment on CMAB’s side, helping all of us do more in the end.