2023 December Board Book

Q3 Consumer Measurement Dashboard (Content from Talkwalker)

Drive consumer demand in select regions

Stimulate consumer interest in key growth areas

Priority Occasion Mentions In-Target 1

CA Dairy Mentions In-Target 1

Priority Occasions (Volume of Mentions)

Q3

25.6K In-Target 1 Engagements (likes, comments, shares) (Q3 2022, 22.16K)

666.4M In-Target 1 Impressions (Q3 2022, 804M)

88% In-Target 1 Volume (Q3 2022, 82%)

Dairy + Breakfast Content

2,848

Dairy + Snacking Content

2,540

Competitive Share of Voice Volume In-Target 1

Priority Product Mentions In-Target 1

Q3 2023 CA Dairy: 6% decrease QoQ vs. competitors, 75% SOV

Priority Products Q3 (Volume of Mentions)

3,261

3,066

2,651

2,577

2,433

2,372

Fluid Milk 7,016

Hispanic-Style Dairy 454

CA Competitors Linear (CA)

1,698

1,199

1,083

996

754

655

Cheese 28

Yogurt 5

Q2 '22 Q3' 22 Q4 '22 Q1 '23 Q2 '23 Q3 '23

1 Metrics are representative of “In-Target” regions including LA, San Diego, San Francisco, Sacramento and San Jose and respective counties in CA, CMAB Non-CA Growth Regions (TX)