2022 September Board Book

Consumer media

Cocina Vital Academy: During the summer campaign Cocina vital made a huge communication campaign with RCM, having 4 classes of how to use the product in recipes, teaching the process and talking about the product in live sessions, after this they made posts and notes to increase the reach and also a printed brochure so the consumers can have the recipe process, the activity was a success, having 4,983,234 in all the activities. This has been the biggest campaign in the year so far, but the results were great, having a lot of engagement and promoting the products of RCM.

Selecciones: This media has a annual campaign during 2022, having communication in banners and Facebook posts during July, targeting a different kind of consumers, with more concern of ta healthy life, the campaign had a total impressions of 777,257 between all the banners and posts.

Media Frame: For the second time and because of the huge success of last year's campaign RCM participated in the movies premier for Thor Love and Thunder in the first week of the movie un

cinemas, having 4 cities and

an

entire week of promotion, the total campaign was

really good

with 2,391,060 reached attendances.