2022 September Board Book

The murals and shelter postings feature the art from the music video and delicious food shots. A direct link to the video campaign launched the same week, maximizing synergies between the two mediums. Several units across LA were able to run longer than the contract date, which has garnered over 10MM added value impressions at a value of $45K. According to the latest DB5 tracker, 25% of respondents recall having seen the OOH advertising. Those that have seen the ads have strong positive perceptions of the campaign and are likely to take away strategic messages like produced/made in California and quality.

iHeart Media Partnership As another way to support the launch of California Freestyle, we tapped into the reach of iHeartRadio’s local talent through DJ endorsements and podcast live reads. DJ Endorsements – 2.2MM Impressions over 2 weeks Over that time period we saw a 6.6% lift in web traffic from the DJ voiced reads across all three markets, resulting in over 1.2K attributable visits.