2022 September Board Book

2022 Top-Line Recap

2022 (4/3/22 – 7/31/22) ● California Freestyle :60 (Grammys), :30 (Barn and

Skateboarder), :15 (Barn and Skateboarder), Spanish (:30 and :15) ● 89MM Impressions

2022 (1/1/22 – 7/31/22)

• 202 Pieces of Content • 129MM Impressions • 2.1MM Video Views • 423K Clicks

Paid Social

2022 (1/1/22 – 7/31/22) • 1.6M Impressions • 138K Clicks

Paid Search

2022 (4/4/22 – 7/31/22)

• 1.9MM Impressions • 1.5MM Views

2022 (4/4/22 – 7/31/22)

• 81.4MM Impressions • 41.6MM Video Views • 1MM Clicks

Digital Media

2022 (4/3/22 – 5/1/22)

• We conducted regular maintenance in 2022. • The following web enhancement will take place in late 2022: o Spanish RCM.com • 32MM Impressions • 56 Units Across LA (Transit Shelters and Wild postings) • $45K in Added Value Impressions • 134 QR Code Sessions 2022 (4/4/2022 - 4/17/2022) ● 3x Key CA Markets (Los Angeles, San Diego, San Francisco) ● 2.2MM Impressions

Out-of-Home

RCM.com

Radio