2022 March Board Book

Annual Meetings

The annual meetings thus far have been met with both positive and negative comments. The positive comments include: • “It was a good presentation. I’m excited about the innovation aspect, and I feel like my money is being spent where I would want it to be.” • “This is best meeting we’ve had in a very long time.” The negative comments include: • “I feel like I spend $45K a year to get a dry ass presentation…. I expect more out of our marketing agency. A lot more.” This comment was addressed by expressing that it is hard to encapsulate all that CMAB does in a 30-minute presentation. That the board meets four times per year for a day and half to oversee and guide the direction. This person responded by recognizing his short-coming and he is interested in learning more through a Lunch & Learn or coffee visit with a small group of his neighboring dairy farmers.

As of 2-15-2022

PRODUCER GUESTS

INDUSTRY GUESTS

OTHER GUESTS

LOCATION

CMAB

TOTAL

Fortuna Attendance

27

4

0

4

35

Petaluma Attendance

26

3

0

4

33

Corning Attendance

15

4

4

2

25

Chino Attendance

15

1

2

3

21

Turlock Attendance

56

10

4

6

76

Lodi Attendance

54

6

4

10

74

Bakersfield RSVP

40

2

1

2

45

Tulare RSVP

47

3

1

3

54

Selma RSVP

49

3

0

3

55