2022 March Board Book

• John Talbot, CEO, California Milk Advisory Board • Adriano Torres, Senior Director Global Marketing, Dairy & Plant-Based Beverages “How do you determine if a startup has breakthrough growth potential? You look to see if retailers will shelve it, if consumers will buy it, if reporters will write on it and investors will invest in it. Each of our judges have unique vantage points on what’s next, that when combined, gives us a holistic view on what • Alexandre Family Farms – Fourth generation California dairy farmers with functional brand extensions for liquid milk, powder and yogurt focused on properties for anti-anxiety and gut health. • Boba Guys – Trendy tea brand Boba Guys, with 15 brick and mortar locations in California, is developing a bottled milk tea latte with key nutrients, vitamins, and caffeine to optimize performance and recovery. • Churn – The pioneer of chef-crafted, health-conscious, flavor-driven grass-fed butter, Churn is bringing innovation and education to the dairy industry with flavored butters meant to empower elevated cooking at home and inspire the happiness that comes along with it. • Kefir Lab – Kefir Lab takes kefir and makes it more effective with organic milk cultured with 24 live and active potent protein strains for a bottled kefir that boosts immunity, metabolism, and brain health. • Nightfood – Uniquely formulated by sleep experts and nutritionists, Nightfood ice cream delivers great taste for those nighttime cravings and a sleep-friend nutritional profile to help promote quality sleep. • Positive Chemistry – A dissolving pouch that melts in the bath, releasing a bubbly, fizzing mixture of real milk and recovery salts to promote recovery for skin, muscles, and the soul. A hidden exfoliating sponge with a message of positivity is designed to float to the top of the bath. • Rizo Lopez Foods – Award-winning and family-owned, Rizo Lopez utilizes Old World recipes and traditional techniques for their Ready2Go Whey products derived from a specially processed whey protein concentrate for a creamy, delicious, and gut-healthy drink. • ReThink Ice Cream – Low sugar, stomach and diabetic-friendly ice cream that is infused with fiber and sourced from lactose-free A2 dairy, ReThink Ice Cream is a decadent source of natural nutrition. • Sweetkiwi – Founded by a McKinsey 2021 Black Executive Leader and certified cultured dairy professional, Sweetkiwi makes whipped Greek yogurt that is low in calories and high in nutrition. Sweetkiwi pints are under 320 calories and formulated with fiber, protein, and probiotics for better gut health with fewer calories. • The Indian Milk & Honey Co . – Sugar-free probiotic Lassi with Ayurvedic immunity supporting herbs and spices, that also support mental clarity, in one environmentally-friendly carton. • Top O’ the Morn Farms – A California-owned dairy farm with an expansive line of fresh products, Top O’ the Morn’s Cow-Pow chocolate milk is a clean-label pre- or post-workout beverage fortified with whey protein isolate and natural caffeine. • Wonder Monday – A 2020 RCM Snackcelerator finalist, Wonder Monday returns with a new protein keto cheesecake snack bar with 10g of clean protein to indulgently refuel. In addition to the semi-finalists, two companies were selected to participate in a Real California Milk Incubator Boot Camp program, which was built to assist ideas and promising prototypes that are too early will succeed tomorrow,” said Fred Schonenberg, Founder of VentureFuel. The 12 semi-finalist applicants competing October 26 th and 27 th are: