2022 March Board Book

packaging manufacturers and that’s what this campaign encourages,” said Yin Woon Rani, CEO of MilkPEP. “The more consumers put their milk jugs into the recycling bin, the more responsibly made packaging we can make, and that’s something consumers can feel good about.” “HDPE is a valuable resource for recyclers because it can go into a variety of materials, from plastic lumber to packaging for products like milk. Because natural HDPE doesn’t have color added, recyclers can add any type of ink or color when reused,” said Tim Dewey-Mattia, Recycling & Public Education Manager for Napa Recycling. “Milk jugs are easy to recognize and sort at recycling centers, so consumers can have confidence that their milk jug will actually be recycled. And that reduces the use of virgin materials, saves energy and saves money for both consumers and recycling companies.” The educational campaign builds upon the California dairy industry’s commitment to providing nutritious foods produced in a sustainable manner for families to enjoy. California dairy farmers are focused on sustainable farming practices, like the reduction of agricultural emissions and management of precious resources like water. Visit RecycletheJug.com to learn more about the campaign and plastic milk jug recycling. Additional partners include Albertsons, Alta Dena Dairy, Altium, Andronico’s Community Markets, Cal-Waste Recovery Systems, Clover Sonoma, Crystal Creamery, Driftwood, Envision Plastics, Hollandia Dairy, Lucerne Dairy Farms, Napa Recycling, Pavilions, Producers Dairy, Resource Recovery Coalition of California, Safeway, The Association of Plastic Recyclers, and VONS. # # # About Real California Milk/the California Milk Advisory Board The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state’s dairy farm families who lead the nation in sustainable dairy farming practices. With a vision to nourish the world with the wholesome goodness of Real California Milk, the CMAB’s programs focus on increasing demand for California’s sustainable dairy products in the state, across the U.S. and around the world through advertising, public relations, research, and retail and foodservice promotional programs. For more information and to connect with the CMAB, visit RealCaliforniaMilk.com, Facebook, YouTube, Twitter, Instagram and Pinterest.