2022 March Board Book

Q4 Consumer Measurement Dashboard (Content from Talkwalker)

Drive consumer demand in select regions

Stimulate consumer interest in key growth areas

Priority Occasion Mentions In-Target 1

CA Dairy Mentions In-Target 1

CMAB influencer partner content helped elevate dairy breakfast options

Priority Occasions

Q4

68.1K In-Target 1 Engagements (likes, comments, shares) (Q1, 37.2K; Q2, 31.5K; Q3, 19.4K)

84% In-Target 1 Volume (Q1, 79%; Q2, 80%; Q3, 81%)

646M In-Target 1 Impressions (Q1, 310.2M; Q2, 663.6M; Q3, 452M)

Dairy Health & Wellness

5,551 3,417 3,076

Dairy Breakfast

Dairy Snacking

hellolisalin

tutti_dolci (Laura)

Competitive Share of Voice Volume In-Target 1

Priority ProductMentions In-Target 1

CMAB influencer partner content helped amplify fluid milk during the holiday season

Q4 CA: -12% QoQ, 75% SOV

3,211

2,913

2,896

Priority Product

Q4

2,571

CA Competitors Linear (CA)

Fluid Milk

9,278

1,052

1,018

959

848

Q1

Q2

Q3

Q4

Kristy Wicks Blissfulhomedecor (Stephanie)

1 Metrics are representative of “In-Target” regions including LA, San Diego, San Francisco, Sacramento and San Jose and respective counties in CA, CMAB Non-CA Growth Regions (TX)