2022 March Board Book

2021 Top-Line Recap

2021 • Day Can Wait “Emails” and “Video Conference” • 131.3MM Impressions • $491K Net in Added Value

2021

• 278 Pieces of Content • 171.2MM Impressions • 9.7MM Video Views • 498K Engagements

Paid Social

2021

• 3.5MM Impressions • 249K Clicks

Paid Search

2021

• 13.8MM Impressions • 6.8MM Views

2021

• 248.6MM Impressions • 150MM Video Views • 2.1MM Clicks

Digital Media

Aug–Oct 2021

• 99.2MM Impressions • 60 Units Across Test Markets

Out-of-Home

• We conducted regular maintenance in 2021 and will carry it over into 2022 • The following pages were added in 2021: o Health and Wellness section of the site o Breakfast Books digital experience (Spanish and English) o Revamped sustainability landing page • In 2022, we will be adding a cheese pairings page

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