2022 December Board Book

2022 Q3 Farmer Facebook Page Report

Membership During Q3, the California Dairy Farmers Facebook page saw no growth, finishing the quarter with 750 members. The growth over 2022 has been 3.3%. Out of 92 membership requests, 6 new members were approved in Q3, which saw a significant increase in membership requests (21.05%) but a significant decrease in membership approvals (-106%). For

membership requests, 77 people/pages were declined membership and 4 were blocked. A

request may be declined for various reasons, but most common are failure to answer questions related to dairy industry affiliation. All four blocks occurred with folks who appeared to be affiliated with activist groups.

Post Engagement There were 35 posts during Q3, which is lower than the average of 70 posts throughout the past 15 quarters. The 35 posts during Q3 garnered 314 reactions (likes, comments, shares) during the quarter, down 67% from the previous quarter (945 reactions). Typically, the page averages 9 engagements/post. Below is a quick run-down of the top-engagement posts from Q3:

According to analytics, posts on Fridays (12) and Mondays (11) garnered the most engagement, while content posted on Saturdays and Sundays (3) garnered less engagement. Users are most likely to engage with possts after 3pm.