2022 December Board Book

2022 Top-Line Recap

TV

2022 (4/3/22 – 9/25/22) ● California Freestyle :60 (Grammys), :30 (Barn and Skateboarder), :15 (Barn and Skateboarder), Spanish Language (:30 and :15) ● 120MM Impressions

Paid Social

2022 (1/1/22 – 9/30/22)

● 230 Pieces of Content ● 181MM Impressions ● 4.1MM Video Views ● 597K Clicks

Paid Search (Google)

2022 (1/1/22 – 9/30/22) ● 2.2M Impressions ● 193K Clicks

YouTube

2022 (4/4/22 – 9/30/22)

● 12.4MM Impressions ● 10MM Views

Digital Media

2022 (1/10/22 – 9/30/22)

● 119.3MM Impressions ● 56.3MM Video Views ● 1.6MM Clicks

Outdoor

2022 (4/3/22 – 5/1/22)

● 32MM Impressions ● 56 Units Across LA (Transit Shelters and Wild Postings) ● $45K in Added Value Impressions ● 134 QR Code Sessions

Website

The Spanish RCM website launched in September. We conducted regular maintenance to the English website, and now the Spanish site in 2022.

Radio

2022 (4/4/2022 – 4/17/2022) ● 3x Key CA Markets (Los Angeles, San Diego, San Francisco) ● 2.2MM Impressions