2020 December Board Book

“This field of finalists represent the innovation we’re seeing in better-for-you snacking today – highly flavorful, portable options with added benefits. And consumers agree. Through the Persky platform, 2000 consumers were introduced to these products during the semi-finals and voted on which they would be most interested in buying. Those scores were factored into the final judging and will be included on the 19 th ,” said John Talbot, CEO of the CMAB. “Any of these four products will make a perfect partner for our real milk and dairy ingredients, which offer incredible functionality plus flavor and a host of naturally occurring nutrients. And, as the leading dairy state, our family dairy farms can provide a consistent, sustainable source of milk to fuel production of whichever product ultimately wins.” The sixteen semi-finalists received $10,000 worth of support each, to develop an edible prototype, while receiving a suite of resources including graphic design, lab or kitchen time and elite mentorship from global marketing, packaging, and distribution experts from companies including Diageo, Nestle, Mondelez, My/Mo Mochi Ice Cream, Bristol Farms, Rosa Brothers, Food Network/Hearst Magazines, Pod Foods, Latitude Ventures, The Marketing Greenhouse, The Creative Pack, Whole Brain Consulting and Power Brands. The total value of competition prizing is over $800,000. “It’s impossible not to be inspired by the creative new thinking that the semi-finalists brought to dairy snacking,” said Fred Schonenberg, CEO and Founder of VentureFuel. “The overall excitement created by the competition with consumers, retailers, investors and dairy farmers has a tremendous halo effect for the industry, not to mention the potential scalability of these fantastic four finalists and what they can do for dairy demand.” “Being selected as a finalist by industry experts is incredibly validating. As consumers seek both health and indulgence, Peekaboo fills a white space and I am humbled that the judges recognized Peekaboo's potential to disrupt the ice cream category,” said Jessica Weiss Levison, Peekaboo Founder and CEO. “And…they loved the flavors. As one of the judges noted, ‘Taste is King!’ and we agree!” Yummy Industries Co-Founder, Stefan Choy agrees, “We are confident in our product but being recognized by leading experts in the field further confirms that we are on the right track,” he said. “While we look forward to the final competition, we already consider ourselves and the other finalists to be winners because we have established great relationships in the industry and received a lot of support from mentors, sponsors and organizers, which is invaluable for a startup.” "Petit Pot is so grateful for the RCM Snackcelerator,” said company founder Maxime Pouvrea. “The semi-finalist process really helped improve our offering and finalize the formula to take this item closer to commercialization. We couldn't be more excited to move to the finals." “This is an incredible initiative by CMAB, it gives entrepreneurs an opportunity to take their innovative products/companies to another level,” said Tarush Agarwal, Co-Founder of Sāch Foods. “As a California - based artisanal Paneer cheese company, we’re grateful for the entrepreneurial spirit that prevails with our community. We look forward to the next stage of the competition and showing our creativity to the world.” Beyond showcasing product innovation, VentureFuel and CMAB tapped into future technologies and emerging startups like OS Studios, Perksy and more to transform what was an in-person sampling experience into a state-of-the-art virtual event. As part of the mentorship program VentureFuel introduced several tech startups to the process. “We help some of the largest companies in the world partner with startups and new technologies to drive growth and competitive advantage,” said VentureFuel Founder Fred Schonenberg. “While our primary focus with the Snackcelerator was to find the best dairy snack product innovations, once that was accomplished, it made tremendous sense to leverage these other tech startups we are excited about to help everyone communicate better and deliver the best virtual experience possible.”