2020 December Board Book

• Yummy Industries: Cheese Bits: An innovative line of all-natural, fresh and wood-smoked scamorza and chechil cheeses, conveniently shaped and packaged for snacking fun. Made in California from 100% local milk. • Enrich Protein: Hispanic-style dairy snack chip containing innovative and novel enhanced dairy proteins to support greater health, body composition and exercise recovery. Through the Real California Milk Snackcelerator, the CMAB sought high-growth potential snack product concepts, with cow’s milk dairy as their first ingredient and making up at least 50% of their formula. The startups have committed to producing the product in California, with milk from California dairy farms, should they win the competition. The sixteen (16) startups accepted into the cohort will receive $10,000 worth of support each, to develop an edible prototype, while receiving a suite of resources including graphic design, lab or kitchen time and elite mentorship from global marketing, packaging, and distribution experts. They also will receive additional services and support via industry leaders to help drive success of their new venture. Semi-finalists will compete in four (4) virtual events on November 10 and 11 followed by a final virtual public pitch event for the “Final Four” November 19 th from 5 – 6:30 p.m. PT. The first-place winner will receive up to $200,000 worth of additional support and the second-place winner $100,000 worth of additional support to get their new product to market. The value of the competition prizing is over $800,000. California, known for innovation, has a reputation for quality dairy products. As the number one producer of fluid milk in the nation, California also leads the nation in sustainable dairy farming practices. More than 1,200 family dairy farms produce the California milk found in fluid milk, cheese, butter, yogurt, ice cream and other dairy products identified by the Real California Milk seal. About Real California Milk/California Milk Advisory Board The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state’s dairy farm families who lead the nation in sustainable dairy farming practices. With a vision to nourish the world with the wholesome goodness of Real California Milk, the CMAB’s programs focus on increasing demand for California’s sustainable dairy products in the state, across the U.S. and around the world through advertising, public relations, research, and retail and foodservice promotional programs. For more information and to connect with the CMAB, visit RealCaliforniaMilk.com, Facebook, YouTube, Twitter, Instagram and Pinterest. About VentureFuel, Inc. VentureFuel helps established companies around the world unlock growth and discover efficiencies by partnering with emerging startups and breakthrough technologies. Our innovation programs solve specific challenges with tangible results, discover first-to-market opportunities and help large organizations develop a repeatable innovation mindset. We are 100% independent, sourcing from our global network of the best investors, scouts, founders and academics. Learn more at: www.venturefuel.net, Linked-In, Twitter and Instagram. You can hear The VentureFuel Podcast on Apple, Spotify or Messy. 1. https://finance.yahoo.com/news/citi-global-snack-market-110553461.html ###