2020 December Board Book

for the keynote speaker program with Phil Lempert, the Supermarket Guru, and developing a panel focused on consumer sustainability expectations.

Rethinking Methane White Paper CMAB worked with Dairy Cares and Drs. Mitloehner and Kebreab to release a white paper and press release with information about the changing definition of dairy methane

and its role in climate impact. California Dairy Reputation Farm to You Virtual Field Trips – 2.0

Heading into the 2020-2021 school year, CMAB worked with three dairy farmers and the Chico State Organic Dairy to capture, edit and produce virtual farm tour videos for use with the Dairy Council of California’s Mobile Dairy Classroom Farm to You virtual field trips. California Dairy Farmer Social Influencer Team Results: 166 posts/ 366k impressions

CMAB supported farmer team member content development to encourage positive conversations about California dairy in their social communities, which included recommendations around dairy, food and agriculture posts. CMAB amplified posts on its owned channels and continued to provide support to team members to build their channels.