2020 December Board Book

Appendix:

Social Performance: The chart below shows social metrics for evergreen content on CMAB owned channels for 2020. “Other” includes metrics from website recipe posts and local campaign promotions: Content Impressions Engagements 3-Sec Video Views April Cheese Month 3,692,007 6,484 298,147 Comfort 30,323,248 145,092 1,319,518 Dispensary 39,891,537 23,003 2,262,686 ETGS 2,899,575 9,038 651,290 Holiday 701,150 1,168 0 Informed 15,156,757 59,060 507,018 Nutrition & Health 2,107,698 2211 0 Other 25,532,834 219,760 433,998 Breakfast 5,490,807 15,940 229,417 GSOM 4,269,115 15,657 0 Day Can Wait 593,349 1,927 519,884 Unity 23,441,999 113,293 1,590,841 Total 154,100,076 612,633 7,812,799