2020 December Board Book

2020 Topline Recap:

Q1: Desert // Redwoods Q2: Desert // Tahoe Q3: Desert // Redwood Q4: Emails // Video Conference

We’ve promoted 101 pieces of content across Facebook, Instagram, Pinterest, and Twitter for 2020

• 154.1MM Impressions • 7.9MM Video Views • 612k Engagements

Paid Social

• 14.7MM Impressions • 350K Clicks

Paid Search

• 7.8MM Impressions • 3.2MM Views

• 75MM Impressions • 67.5MM Video Views • 176K Clicks

Digital Media

• Regular maintenance: adding seasonal recipes, nutrition information, food trends, etc. • Added a “buy direct” button on the Cheesemakers page • Added landing pages for breakfast, snacking, and CA

RCM.com