2019 September Board Book

FOR IMMEDIATE RELEASE

Contact: Jennifer Giambroni CMAB jgiambroni@cmab.net (209) 690-8244

REAL CALIFORNIA MILK ACCELERATOR TAPS INTO THE STATE’S ENTREPRENEURIAL SPIRIT TO BRING NEW FLUID MILK PRODUCTS TO MARKET California Milk Advisory Board startup competition will award over $450,000 in prizes for fluid milk innovation Tracy, Calif. – July 31, 2019 – Consumers’ changing lifestyles have increased the demand for healthy food and beverage options that align with consumer values. While milk is the original functional beverage, the unique wholesome values of milk have been overlooked in our busy, chaotic lives. Today the California Milk Advisory Board (CMAB) announced the launch of The Real California Milk Accelerator – the biggest dairy startup competition of all time – to inspire new ideas integrating the values of fluid milk into contemporary products and provide the resources to help bring them tomarket. With more than $450,000 in prizes, The Real California Milk Accelerator combines two of California’s great natural resources: High quality, sustainable fluid milk and the insatiable California entrepreneurial spirit. The competition aims to inspire innovation and investment in fluid milk products, packaging and capacity within California by connecting the dots between manufacturers, producers, investors, ideas and entrepreneurs. “Consumers are looking for beverages that support their wellness goals while also fitting into their evolving lifestyles. No other food in nature exists to provide the nutritional value of milk with its unique flavor and functionality. Milk is a perfect ingredient in products developed for the way we live today,” said John Talbot, CEO of the CMAB. “Our goal is to drive innovation and help startups clear the hurdles to bringing these products to market.” Through The Real California Milk Accelerator, the CMAB is seeking high-growth potential liquid milk product concepts, with milk making up at least 50% of their formula. The applicants will need to commit to producing the product in California, should they win the competition. Up to eight (8) applicants will receive $25,000 worth of support each, to develop a protocept, while receiving elite mentorship from marketing, packaging, and distribution experts. This includes a business