2019 September Board Book

Nourish Social Influencer Event Results: 290k impressions (to date)

The CMAB hosted a Nourish social media event to connect with and educate nine hand-picked health and wellness influencers about the Real California Milk seal, dairy nutrition and sustainable farming practices in an engaging setting. Experts, including dairy farmers Megan Silva and Maureen Lemos as well as Ashley Rosales of the California Dairy Council were on hand for the event. Fourteen Instagram stories were posted during the event, with an additional pieces of follow-up content expected throughout the summer for an anticipated 1.3M impressions for the activation.

Nina Teicholz Webinar Following the Nourish event, CMAB hosted a webinar with author Nina Teicholz, of The Big Fat Surprise to talk about “Science and Changing Viewpoints on Dietary Fat”. In addition to influencers from the Nourish event, the webinar was made available to the dairy farming community as well as other industry representatives. Health Professionals: Health Expert Social Media Content Results: 4 posts/124k Impressions Nurse Barb Dehn’s Q2 social content focused on the benefits of milk and dairy for student athletes, cheese and diabetes as well as Hispanic dairy. Health Influencers: Social Media Influencers Results: 20 posts/1.5M impressions CMAB continued its partnership with social media

influencers Run-Eat-Repeat and Diet Assassinista to share content that showcases how California dairy fits within an active, healthy and balanced lifestyle. CMAB also worked with Katie Morford (@momskitchenhandbook) to promote California cheese during a book signing in San Francisco for PREP: The Essential College Cookbook.