2019 September Board Book

2019 Topline:

Q1: Respect the Tortilla // Bribe Q2: Respect the Tortilla // Dad’s Pancakes

Q3: Respect the Tortilla // Bribe Q4: NEW: Enter the Golden State

We’ve promoted 41 pieces of content across Facebook and Instagram from January to June

• 19M Impressions • 2.6M Video Views • 142K Engagements

Paid Social

2.09M Impressions 33.4K Clicks

Paid Search

1.74M Impressions 483K Views

Purpose: Expand TV exposure to laptop, mobile and tablet

• 66M Impressions • 46M Video Views • 230K Clicks

Digital Media

Q1-Q3: Regular maintenance updates including featuring seasonal recipes, sustainability news and food trends Q4: Introducing a revamped RCM.com that will be further integrated with Enter the Golden State