2019 September Board Book

First page Table of contents Next page Last page

Cover Sheet	1
Agenda	2
2016 1110 Bagley Keene Open Meeting Act - Summary	4
2018 CMAB Sheet	6
Glossary of Terms	8
Administration	13
Comparative Statement of Income and Expenses - June	14
Advertising	15
2019 Topline	16
Campaign Launch & Media	17
Social Content	18
YouTube Marketing	19
Search Engine Marketing	20
Communications	21
Public Relations Program	22
Coverage Dashboards	30
Press Releases	42
Business Development	68
Retail Update	70
Foodservice Update	77
Trade Shows	78
Processor Relations	85
Producer Relations	99
Dairy Princess Program	101
International Interns	103
College Dairy Advocates	104
California Dairy Farmer Facebook Page	105
CMAB Annual Information/Nomination Meetings	109
Education & Community Relations	110
News & Views	111

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