2019 March Board Book

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Fluid Milk Question about Fat Levels At the December board meeting a question was asked after the Milk PEP presentation around a theory that with consumers shifting to whole milk, might total fat in milk actually be on a growth trajectory, versus the decline of fluid milk. The charts below show the answer. The first shows the difficult and disappointing trends for fluid milk over the last 5 years. The second shows how total fat within milk trends on the same timeframe:

TTL Milk Volume (gallons)

320,000,000

310,000,000

300,000,000

290,000,000

280,000,000

270,000,000

260,000,000

4Wk 04-27-14

4Wk 06-22-14

4Wk 08-17-14

4Wk 10-12-14

4Wk 12-07-14

4Wk 02-01-15

4Wk 03-29-15

4Wk 05-24-15

4Wk 07-19-15

4Wk 09-13-15

4Wk 11-08-15

4Wk 01-03-16

4Wk 02-28-16

4Wk 04-24-16

4Wk 06-19-16

4Wk 08-14-16

4Wk 10-09-16

4Wk 12-04-16

4Wk 01-29-17

4Wk 03-26-17

4Wk 05-21-17

4Wk 07-16-17

4Wk 09-10-17

4Wk 11-05-17

4Wk 12-31-17

4Wk 02-25-18

4Wk 04-22-18

4Wk 06-17-18

4Wk 08-12-18

4Wk 10-07-18

4Wk 12-02-18

TTL Fat LBS (in milk)

47,000,000 48,000,000 49,000,000 50,000,000 51,000,000 52,000,000 53,000,000 54,000,000 55,000,000 56,000,000 57,000,000