2019 March Board Book
RETAIL SALES TTL US
CALIFORNIA
WEST, x CA
CENTRAL
EAST
Dollar Sales %Change vs YA
California,$ sales and % chg
West xCA, $ sales and % chg
Central, $ sales and % chg
East, $ sales and % chg
$1,400
7.0%
$1,000 $1,200 $1,400 $1,600 $1,800
7.0%
$7,000
7.0%
$1,000 $1,500 $2,000 $2,500 $3,000 $3,500 $4,000 $4,500
7.0%
Dollar Sales (million)
Product
$1,200
5.0%
5.0%
$6,000
5.0%
5.0%
4.5%
Millions
Millions
Millions
Millions
NATURAL CHEESE
$12,992 1.0% $3,078 2.2% $7,168 -3.7% $6,833 -0.1% $1,071 -0.3%
3.8%
$1,000
3.0%
3.0%
$5,000
3.0%
3.0%
2.6%
BUTTER/BUTTER BLENDS
2.0%
1.8%
1.5%
1.3%
YOGURT
$800
1.0%
1.0%
$4,000
1.0%
1.0%
0.8%
0.8%
0.5%
0.5%
0.0%
ICE CREAM/SHERBET COTTAGE CHEESE
-0.3%
-0.5%
$0 $200 $400 $600 $800
$600
-1.0%
-1.0%
$3,000
-1.0%
-1.0%
-1.2%
-1.5%
-2.9%
$400
-3.0%
-3.0%
$2,000
-3.0%
-3.0%
-3.5%
-3.9%
Volume Sales %Change vs YA
-4.6%
$200
-5.0%
-5.0%
$1,000
-5.0%
-5.0%
$0 $500
Volume Sales
$0
-7.0%
-7.0%
$0
-7.0%
-7.0%
Product
NATURAL CHEESE 2,637,403,455 3.6% BUTTER/BUTTER BLENDS 794,642,036 2.2% YOGURT 3,095,652,131 -3.1% ICE CREAM/SHERBET 4,642,159,917 -1.7% COTTAGE CHEESE 512,992,899 1.4%
PRICING TTL US
CALIFORNIA
WEST, x CA
CENTRAL
EAST
Price per Volume %Change vs YA
California,price/volume and % chg
West xCA, price/volumeand % chg
Central, price/volume and % chg
East, price/volume and % chg
Price per Volume
$6.00
-4.0% -3.0% -2.0% -1.0% 0.0% 1.0% 2.0% 3.0% 4.0%
$6.00
-4.0% -3.0% -2.0% -1.0% 0.0% 1.0% 2.0% 3.0% 4.0%
$6.00
-5.0% -4.0% -3.0% -2.0% -1.0% 0.0% 1.0% 2.0% 3.0% 4.0%
$6.00
-4.0% -3.0% -2.0% -1.0% 0.0% 1.0% 2.0% 3.0% 4.0%
3.7%
$5.00
$5.00
$5.00
$5.00
Product
2.6%
2.3%
2.2%
1.6%
NATURAL CHEESE
$ $ $ $ $
4.93 3.87 2.32 1.47 2.09
-2.6% 0.1% -0.7% 1.6% -1.6%
1.2%
1.4%
$4.00
$4.00
$4.00
$4.00
1.2%
BUTTER/BUTTER BLENDS
$3.00
$3.00
$3.00
$3.00
-0.2%
-0.8%
-0.4%
-0.5%
YOGURT
-0.6%
-0.6%
-1.4%
-1.3%
$2.00
$2.00
$2.00
$2.00
-2.0%
ICE CREAM/SHERBET COTTAGE CHEESE
-2.5%
$1.00
$1.00
$1.00
$1.00
-3.6%
-3.1%
$0.00
$0.00
$0.00
$0.00
VolumeUnitsofMeasure natural cheese,butter
pounds
yogurt, ice cream cottage cheese
pints
16oz.
RCM DISTRIBUTION
CALIFORNIA
WEST x CA
CENTRAL
EAST
(TTLPTSCUMWKS)
RCM Dist. and Growth
0 10 20 30 40 50 60 70 80
0% 2% 4% 6% 8%
7%
2%
-1%
-6% -4% -2%
-5%
California West xCA Central
East
398
CALIFORNIA TOP 15 RCM BRANDS
WEST TOP 15 RCM BRANDS
CENTRAL TOP 15 RCM BRANDS
EAST TOP 15 RCM BRANDS
Product Dollar Sales %Change vs YA PRIVATE LABEL RFG SKIM/LOWFAT MILK $100,559,160 -$18,897,921 -15.8% PRIVATE LABEL NATURAL CHEESE-SHREDDED $64,638,353 -$1,354,026 -2.1% PRIVATE LABEL NATURAL CHEESE-SHREDDED $249,591,843 $3,876,169 1.6% PRIVATE LABEL NATURAL CHEESE-SHREDDED $100,059,487 $1,014,829 1.0% DAIRY PURE RFG SKIM/LOWFAT MILK$81,019,965 -$6,617,163 -7.6% PRIVATE LABEL NATURAL CHEESE-CHUNKS $27,592,104 -$2,000,111 -6.8% PRIVATE LABEL NATURAL CHEESE-CHUNKS $61,402,574 -$1,768,313 -2.8% PRIVATE LABEL RFG BUTTER $57,631,630 $20,303,194 54.4% PRIVATE LABEL RFG WHOLE MILK$79,473,928 -$7,146,441 -8.3% LAND O LAKES RFG BUTTER $18,494,385 -$1,711,398 -8.5% PRIVATE LABEL RFG BUTTER $49,778,757 $34,773,881 231.8% PRIVATE LABEL NATURAL CHEESE-CHUNKS $23,365,426 -$1,490,165 -6.0% PRIVATE LABEL ICE CREAM $61,964,812 -$1,625,737 -2.6% MOUNTAIN HIGH RFG YOGURT $15,320,053 -$955,861 -5.9% CACIQUE RANCHERO NATURAL CHEESE-CHUNKS $30,062,891 $4,147,299 16.0% BREAKSTONES COTTAGE DOUBLES COTTAGE CHEESE $20,367,751 -$611,163 -2.9% DAIRY PURE RFG WHOLE MILK $58,416,945 -$1,792,326 -3.0% PRIVATE LABEL RFG BUTTER $14,689,575 $11,403,719 347.1% BREAKSTONES COTTAGE DOUBLES COTTAGE CHEESE $17,843,175 -$326,699 -1.8% CACIQUE RANCHERO NATURAL CHEESE-CHUNKS $3,282,964 $537,639 19.6% KNUDSEN COTTAGE CHEESE $49,866,134 -$1,792,033 -3.5% CACIQUE RANCHERO NATURAL CHEESE-CHUNKS $12,523,592 $2,724,329 27.8% EL MEXICANO NATURAL CHEESE-CHUNKS $15,400,422 $1,517,551 10.9% PRIVATE LABEL FZ NOVELTIES $2,936,743 $129,232 4.6% KNUDSEN HAMPSHIRE SOUR CREAM$31,782,924 -$1,155,232 -3.5% EL MEXICANO NATURAL CHEESE-CHUNKS $8,470,836 $1,448,424 20.6% CACIQUE NATURAL CHEESE-CHUNKS$11,600,234 -$2,074,518 -15.2% HELADOS MEXICO FZ NOVELTIES$2,595,221 $666,447 34.6% SWISS RFG WHOLE MILK $30,791,464 -$2,490,178 -7.5% CACIQUE NATURAL CHEESE-CHUNKS$6,901,250 -$142,388 -2.0% HILAND RFG BUTTER $11,420,024 -$320,335 -2.7% CACIQUE NATURAL CHEESE-CHUNKS$2,527,159 -$116,342 -4.4% CACIQUE RANCHERO NATURAL CHEESE-CHUNKS $29,960,629 $613,596 2.1% KNUDSEN COTTAGE CHEESE $6,540,706 -$367,296 -5.3% CACIQUE RFG DAIRY CREAM $6,701,850 $1,237,348 22.6% CACIQUE RFG DAIRY CREAM $1,652,127 $501,574 43.6% JOSEPH FARMS NATURAL CHEESE-CHUNKS $29,822,689 -$3,295,019 -9.9% EL MEXICANO SABORICO RFG YOGURT DRINKS $4,913,307 $344,462 7.5% EL MEXICANO SABORICO RFG YOGURT DRINKS $5,528,496 $483,685 9.6% PRIVATE LABEL CREAM CHEESE-SOFT $1,078,666 $645,819 149.2% SWISS RFG SKIM/LOWFAT MILK $27,586,146 -$4,235,744 -13.3% HELADOS MEXICO FZ NOVELTIES$4,073,615 -$89,872 -2.2% CACIQUE SOUR CREAM $5,168,783 $1,044,034 25.3% ALL COOLHAUS FZ NOVELTIES $670,408 $325,028 94.1% PRIVATE LABEL RFG BUTTER $26,568,439 $5,746,255 27.6% JOSEPH FARMS NATURAL CHEESE-CHUNKS $3,760,630 -$1,837,952 -32.8% HELADOS MEXICO FZ NOVELTIES $5,096,682 $822,648 19.2% OTHER KAROUN DARIES INC NATURAL CHEESE-CHUNKS $641,239 $170,758 36.3% PRIVATE LABEL NATURAL CHEESE-SHREDDED $24,957,147 $265,587 1.1% GLEN OAKS FARMS RFG YOGURT DRINKS $2,868,263 $52,569 1.9% PRIVATE LABEL CREAM CHEESE-SOFT$2,323,193 $1,289,702 124.8% PRIVATE LABEL ICE CREAM $636,758 -$241,389 -27.5% MOUNTAIN HIGH RFG YOGURT $21,070,367 -$4,128,144 -16.4% CACIQUE RFG DAIRY CREAM $2,836,166 $453,443 19.0% CACIQUE RFG YOGURT DRINKS $1,328,897 -$156,518 -10.5% ORGANIC VALLEY RFG SKIM/LOWFAT MILK $600,234 -$47,119 -7.3% Dollar Sales Dollar Sales Change vs YA Dollar Sales %Change vs YA Product Dollar Sales Dollar Sales Change vs YA Dollar Sales %Change vs YA Product Dollar Sales Dollar Sales Change vs YA Dollar Sales %Change vs YA Product Dollar Sales Dollar Sales Change vs YA
Year Ending 12_30_2018
CRYSTAL RFG SKIM/LOWFAT MILK$20,587,849 -$3,231,069 -13.6% EL MEXICANO SOUR CREAM $1,451,967 $125,276 9.4% HILAND NATURAL CHEESE-CHUNKS $1,302,530 -$162,503 -11.1% CACIQUE SOUR CREAM
$532,894 $381,113 251.1%
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