2019 March Board Book

• Best-performing posts: Dairyman, which received a VTR (:10) of 78%, and Photography, which received a VTR (:10) of 38%

Appendix The chart below shows social metrics for evergreen content on CMAB owned channels for 2018. “Other” includes metrics from the Texas Campaign, Food52 recipe videos, and several PR posts:

Content

Impressions 7,420,265 9,536,842 2,031,898 4,118,426 6,232,422 952,550 4,670,843 34,963,246

Engagements

Video Views (:03)

Video Views (:10)

Tastemade

55,973 86,705 128,747

2,900,040 4,128,196

1,844,335 1,925,551

Cooking Panda Better With Cheese

-

-

Monday Melt

4,536

1,678,899 2,353,785

543,164

California Dairy Stories

11,354

1,065,649

TV

921

328,930 1,323,300 12,713,150

158,952 536,759

Other Total

31,200 319,436

6,074,410

The chart below details metrics by quarterly messaging objective for 2018:

Content

Impressions 8,403,413

Engagements

Video Views (:03)

Video Views (:10)

Breakfast

70,480 58,444 71,489 37,336

3,548,253 3,907,837 2,115,118 1,684,055

1,934,571 2,253,921 1,403,832

Healthy Snacking Hispanic Dairy

9,632,858 5,253,321 4,253,995

Holiday Entertaining

708,513