2019 December Board Book

CMAB Educates Processors on Private Label The CMAB sent two CDI employees to to the Privat Label Manufacturer Association’s Executive Education program to be held in Chicago just prior to the PLMA trade show. This 2-day course is taught by professors from St. Joseph’s University in PA and features experienced executives as guest speakers. The curriculum covers the following topics: • General Marketing • eCommerce • Store Brand Strategy • Innovation and Product Development • The role of the Manufacturer

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