2019 December Board Book

International Update

Piers: Latest 52 weeks, through August 2019 Project Milkman

California ESL fluid milk is now selling in China through e-commerce giant Alibaba Kaola, now called AliKaola has taken the lead for cross-border, aligned with T-Mall..

Thailand Continued promoting California ESL milk Demo sessions were provided to promoted ESL milk to increase brand awareness, visibility and trial in the retail chains where products are having presence. Rimping – Orange City California Select Farms cheese, Coolhaus ice cream and Rockview milk were promoted at Orange Wonderland event during 16 August – 15 September at 5 Rimping Supermarket stores. We supported promoter staffs and in-store demo sampling. Online food delivery -Line Man: Real California Milk shop will be launched on 10-10-2019 for delivery with Line Man application. We are working with Line Man team on the promotion package to help increasing sales and awareness. We will promote using Wongnai and Line Man ads and offer Hot Deal and delivery discount codes to reach customers. Lineman is a popular application in Thailand, has launched a new service which combines takeaway meals, deliveries from local 7-11s, and a courier – all done by green-jacketed guys on scooters. Line’s first foray into local, on-demand services is limited for now to Bangkok in Thailand, which is one of the chat app’s top markets.