2019 December Board Book

FOR IMMEDIATE RELEASE

CONTACTS Jennifer Giambroni, CMAB jgiambroni@cmab.net (209) 690-8244

Real California Milk Celebrates Hispanic Heritage Month with Artistic Partnership and Inspired Recipes at Retail

Tracy, Calif. – (October 8, 2019) – The California Milk Advisory Board (CMAB) is celebrating Hispanic Heritage Month by paying tribute to the culinary and artistic contributions of Hispanic cultures with the “Real Tastes & Traditions” retail promotion for Hispanic-style cheese and dairy products at 59 Publix markets in Florida. Commissioned artwork honoring food and family from Florida-based “Latin Pop” artist John Gascot is the centerpiece of the campaign and is featured on promotional pieces from Cart Art to geotargeted Digital and Social Banner Ads, email marketing and in-store coupons. Gascot credits his Puerto Rican heritage for his love of bold color, shown in this piece which is inspired by traditional Hispanic cultures and cuisines. The CMAB worked with Society Culinaria to develop recipes inspired by the tastes and traditions of the myriad of Hispanic cultures influencing the food we love, using California Hispanic-style cheeses and cremas to bring them to life. California is the largest producer of Hispanic-style cheese in the U.S., responsible for more than 135 billion pounds in 2017. Real California cheeses and dairy products can be found at retailers throughout the U.S., Mexico and Asia. Use the Real California Milk Product Locator to find products at retailers throughout the U.S.