2019 December Board Book
In the Media Executive Overview Q3 2019
7% Health
TOPLINE RESULTS
51.9 M Impressions
1,056 Stories/Mentions Consumer + Foodservice Traditional/Social Media
1.2 M Impressions
100% Key Message Delivery
97% National 3% CA + FL Reach
Angle
Consumer + Foodservice Traditional/Social Media
Foodservice Advertising
93% Food
DETAILED RESULTS Ranked by t r ad i t i ona l / soc i a l med i a imp r es s i ons ( + f oodser v i ce adver t i s i ng f o r bus i nes s ob j ec t i ves ) To t a l imp r es s i ons ex ceed t he t op l i ne number due t o s t o r i es /men t i ons i nc l ud i ng mo r e t han one f unc t i ona l p r i o r i t y and/o r mes sage
TOP 3 FUNCTIONAL PRIORITIES
TOP 3 BUSINESS OBJECTIVES
TOP 3 MESSAGES DELIVERED
12
1. Activate the Seal 51.9 M Impressions
1. Look for the Seal 50.8 M Impressions
1. Consumer Demand: Value of the Seal Real food and/or real people content + Dairy Social Team
2. Consumer Demand: Dairy Health Story Dairy health, protein, fats and/or nutrients content
2. Real Food 50.7 M Impressions
2. Expand Ethnic Foods 39.7 M Impressions
3. Consumer Demand: Industry Leader Foodservice Advertising
3. CA is the #1 Hispanic Dairy State 39 M Impressions
3. Win with Healthy Snacking 2.06 M Impressions
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