2018 September Board Book

the slowdown in inflation -which allowed a real wage recovery-, and the growth of remittances of money and improvement in consumer confidence. According to the Global Retail Trends study conducted by KPMG International, the future of the retail sector depends on the importance they give to the experience they offer their customers. Much of the change is being demanded by the new consumers, with the millennials driving the trend, as they are more socially conscious, they care about the origin of the products they buy and that their production is environmentally and socially responsible. Companies must pay attention to everything involved in the process, from when the consumer begins to think about buying, until after they acquire the product or service, regardless of whether it is in a physical store or online. Juan Pablo Bañuelos explained that cheese is the #1 product in the chain. With the tariffs imposed at the beginning of the month they were worried but kept buying as always until July 5 th when the taxes were 100% applied. They know that the sales will decrease with the impact in price. The strategy is to have enough inventory. Calimax Calimax had some changes: Nadia Rea is now in charge on the dairy category. This change caused CMAB to restart the process on including new SKU’s. Imalinx shared again the list of products for review. As for consumer behavior, the purchase receipts haven’t increased and Calimax is looking for ways to get new clients in the stores. Another thing that Nadia and Roberto mentioned that the track of consumers inside the stores has shown a change were the consumers do not visit refrigerated areas. To counteract and encourage the consumers to visit the cheese area more and increase sales of RCM products, CMAB will activate 3 days a week sampling with cheese and once with ice cream in cones. Dialsa Alejandro Franco and Luis Ibarra are working with an ice cream company from CA. Sweetaly caught their attention during a trade show in the US. The company is sending samples to Dialsa. The importer is willing to present the product to high-end retailers such as City Market, Chedraui Selecto, etc. Dialsa wants to participate in Expo Chedraui from October 8 th to October 12 th, where they are also distributors. Luis and Alejandro asked for CMAB support. Imalinx is evaluating the investment to see if we can help with anything else. Retail Activities El Florido

Foodservice Activities Productos Lacteos Ochoa •

CarneMart – Imalinx executed a sampling program in north and south Baja California, totaling 157 sampling days, divided in six weekends for both regions. The program started in the south from April 28 th to June 3 rd , and in the north region started later according to product availability, from May 19 th to June 24 th .