2018 September Board Book

Better With Cheese:

Recipe Videos:

RealCaliforniaMilk.com: This year, we have made multiple optimizations to the site, including implementing global search functionality, removing the Real California Cheese seal throughout, creating a Product Locator landing page and updating the URL structure to provide unique URLs for specific recipe types and ingredients, which helps with our search efforts and more localized ingredient/occasion-specific promotions.

YouTube Marketing : 2018 YouTube efforts continue to focus on supporting the CMAB TV ads and recipe videos. Targeting optimizations were made to focus on interests and channels within the recipe and lifestyle verticals.

Paid YouTube 2018 (Jan – July)