2018 May Board Book

Issues Management CMAB supported the California dairy industry around various activist activities and demonstrations. It also updated its mobile RepProtect app, adding the latest domestic and international information and scenarios. In addition, CMAB participated in the California Beef Council Exercise to gain insight on overlapping issues and best practices. Daily Monitoring & Social Listening CMAB monitored traditional and social media on a daily basis, tracking Real California Milk proactive coverage, dairy and food industry trends, and issues (food safety, environmental, animal care, drought, etc.). The team provided an analysis and POV on impacts pertaining to the California dairy industry, in addition to recommendations for amplifying positive stories on Real California Milk owned social channels. ______________________________________________________________________________ 2017 PUBLIC RELATIONS RESULTS Consumer communications activations focused on support for Business Development priorities with results tied to the elements of demand. Results for 2017 will be presented during the May board meeting.

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