2018 May Board Book

National Social Network Twitter Party Result: 4K Tweets/66.4M impressions Additional Content Visibility: Engagement on California dairy processor channels and Real California Milk Twitter channel CMAB hosted a Hispanic-style dairy themed Twitter Party, in which 125 attendees (plus their owned networks) learned about the products and were inspired to use them in their family’s favorite recipes. Party content also directed attendees to the Real California Milk website for more information, as well as where to find products with the Real California Seal. ______________________________________________________________________________ DAIRY NUTRITION AND HEALTH EDUCATION CMAB Functional Priority: Win with Healthy Snacking Reframe the Dairy Health Story Key Messages Delivered: California milk and dairy products are a healthy, tasty way to get essential vitamins and minerals California dairy is a healthy source of protein Look for the Real California Milk seal Results 136K Impressions Increase in Nurse Practitioner Awareness about Dairy’s Health Benefits and Patient Recommendation Health Professional Education Conference Session Results: 80 Attendees / 100% reported the information as excellent/good, with most stating they learned something new and were more likely to recommend dairy to patients Additional Content Visibility: Social posts by attendees and Nurse Barb on owned channels CMAB hosted an educational symposium at the California Nurse Practitioner Annual Conference titled “Setting Families Up for Nutrition Success, A Food First Approach”. During the event, CMAB partner Nurse Barb Dehn shared science-based research around nutrient needs for overall family wellness and attendees dined on a dairy-centered breakfast. Key takeaways from the 80 attendees included dairy as a quality protein source, importance of milk through adulthood, tips for lactose sensitivity and recommending dairy as affordable nutrition.

Health Expert Social Media Content Results: 4 posts/136,000 Impressions Additional Content Visibility: Posted on Real California Milk Twitter page

CMAB partner Nurse Barb Dehn shared the health benefits of dairy foods with her followers, including recommendations during National Nutrition Month and results from a recent study that shows eating yogurt can improve heart health.