2018 March Board Book

California Dairy Farmers Facebook Page – Closed Group

Membership During Q4, the members of the California Dairy Farmers Facebook page, grew by 2 percent. This number has the potential to grow with 209 requests for membership that are currently in the vetting process. The vetting process identified 43 individuals who were not appropriate members for the page’s community (15 people declined and 28 blocked).

Post Engagement

There were 50 posts during Q4, a 43 percent increase over Q3. The analytics show that posts on Friday, Saturday, Tuesday and Wednesday (in declining order) get the most engagement, with 6 a.m. and 10 p.m. garnering the most engagement. (Recommendation: consider scheduling posts for either 6 a.m. or 10 p.m. to get maximum engagement).

The Board Meeting post had the most engagement of any post in Q4, with 52 reactions and 4 comments.