2018 March Board Book

Mexico

According to the Spanish market research agency "Focus Economics", it is expected that by 2018 the country's economic growth will be moderate and stand at 2.2%, mainly due to the remaining uncertainties surrounding NAFTA negotiations, as well as the next presidential elections that will take place in 2018. For 2019 the economy is expected to grow by 2.4% The exchange rate registered the lowest price of 18.53 MXN per dollar on November 27 th , while on the other hand, the highest price was presented on December 13 th with an average exchange rate of 19.13 MXN per dollar. During November, Affiliates of ANTAD Mexico increased their sales to same stores (that is, sales of stores that have more than one year of operation and are comparable to previous periods) by 5.4%, while sales to total stores (which includes recently opened stores) grew by 8.7%. The growth in sales was due to the implementation of commercial strategies during the "Buen Fin," in which numerous promotions were available to the consumer. Imalinx had a meeting with Dialsa Foods in Mexico City. Dialsa is a company dedicated to export and distribute products to retail industry. Nowadays, they have offices in Tijuana and Mexico City. Our first contact with them was in April during a trade visit to Tijuana, afterwards they were part of our guests in IDDBA. Dialsa had structural changes and changed the general manager of Mexico City’s office – now Marco Antonio Martinez. During the meeting, Imalinx presented all the support that the products with the RCM seal can get. Mainly the in-store promotions in retail chains, trainings, activities and communication. After a week and a half, Marco shared products, sales, and volumes per retail chain. Dialsa has over 10 SKU’s with the RCM seal that are sold in La Comer formats and Chedraui. Imalinx asked Dialsa to have a conference call at the beginning of the year to check the information and set next steps. Dialsa Foods

Thrifty

As part of the strategy on consumer promotions, Mexico’s team is working to be included in the new marketing plan developed by Thrifty in Mexico. The plan contains POS materials (printed and digital) and social media. The project is planned to execute four different campaigns during the year, and the objective is to be part of the year plan with the RCM seal present in the different campaigns.