2018 March Board Book

Retail Update

Product Locator

We just launched a product locator on our website, which is simple and intuitive to use. It has been a significant effort to include as deep a representation of our retail presence as possible. Please try it for yourself on www.realcaliforniamilk.com clicking on “Product Locator” toward the top right of the home page. Just select the product categories you’d like to search, enter your zip code, and choose a store near you. The results will be all items that carry the Real California Milk seal in your store!

Holiday Promotion

We focused our holiday promotion this year on butter in key Eastern markets to support new distribution on butter. Key elements of the promotion included co-op radio, point of sale material including coupons, and an email blast to consumers within the key markets. Summary of the promotion, creative, and results are below. We are happy with the results of this promotion, particularly the radio portion.