2018 March Board Book

Reach: October – December 2017: 121.5M

“ This holiday season, sit back, relax and watch this Real California cheese yule log melt over an open fire .” – FoodandWine.com “These mini gluten-free desserts look like a home run even for gluten-lovers. Get the recipe at realcaliforniamilk.com.” – Glam.com “ Evidence shows whole fat dairy (including #butter) may reduce risk of diabetes .” – Nurse Barb Dehn

Total Reach: 475K Impressions

Nurse Barb Dehn promoted the nutritional benefits of dairy foods, while nutritional messaging was shared through earned media

A Twitter Party and a multi-media news release promoted using Real California butter (and all CA dairy) during holiday cooking occasions

Total Reach:78 M Impressions

A variety of tactics brought Real California Milk top of mind to consumers during the holiday season, including consumer media outreach leveraging expertise and assets

Total Reach: 43 M Impressions