2018 March Board Book

PR Content – Seals for Good

The Seals for Good cause marketing campaign also contributed to social engagement in 2017. The campaign, which launched in September 2017, asked consumers and CMAB social followers to capture a photo of the RCM seal and post to their channels using #SealsforGood for a donation of $5/one gallon of milk to the Great American Milk Drive to help families in need hurricanes in TX and FL and the wildfires in CA. In addition to nearly 600 photo submissions on social, the campaign earned consumer impressions through PR and social influencer outreach. On our channels alone, we generated 1.2M impressions and 74k engagements.