2018 March Board Book

NUTRITION & HEALTH COMMUNICATION ______________________________________________________________________________

Importance • Highlight California dairy farmers’ commitment to supporting healthy kids and families • Leverage health professional expert to educate peers and consumers about the healthfulness of dairy foods Dairy Nutrition Education for Families CMAB health professional partner Nurse Barb Dehn shared professional insight surrounding dairy nutrition during the holiday season, including scientific evidence showing whole fats may reduce risk of diabetes and new pediatric research supporting milk as an essential of component healthy eating habits with her 32,800 social media followers. CMAB, in partnership with the Los Angeles Chargers, Los Angeles Rams and San Francisco 49ers, presented $10,000 grants to school districts representing each NFL team region. The grants were awarded to three deserving school districts to support student health and wellness programs. Press releases were distributed and media outreach was conducted to support each Hometown Grant. The events attracted media placements in the publications LA Wave and LA Sentinel and generated a total of 62.5 million impressions. CMAB also leveraged the partnerships to gain additional traction on popular NFL team sites and social channels. The final CMAB Fuel Up to Play 60 funding cycle was complete in November with the review of more than 23 funding applications. Four applications for Nietos Elementary School District were approved to purchase equipment as part of a healthy eating plan to implement a smoothie program. Six additional grant applications were approved, with revisions to the draft healthy eating plan, to receive milk cooler equipment. Dairy Optimization CMAB partnered with Dairy Council of California Community Nutrition Advisors to place milk coolers (existing inventory) with schools in 12 territories. A total of 17 milk coolers have been placed to date with schools that have an existing relationship with Dairy Council and are focused on Smarter Lunchroom initiatives. The remaining CMAB milk cooler inventory will be distributed in first quarter based on similar priorities. • Fuel Up to Play 60: Fall School Grants • Kids Milk Marketing • Fuel Up to Play 60: Hometown Grants