2018 March Board Book

Glam.com featured a CMAB recipe, Ricotta Cranberry & Pear Mini Tarts, as a healthy Thanksgiving recipe that tastes just as good as a traditional favorite, generating more than 13,000 impressions. Twitter Party Holiday hosting tips on the topic of “Last Minute Meal Ideas with Unsung Kitchen Heroes,” enticed 115 moms and other consumers to gather on Twitter to discuss easy ways to impress guests starring Real California butter and other dairy foods as kitchen staples. The event also provided an engagement opportunity between California dairy processors and consumers. More than 2,700 Tweets were logged, generating 49.5 million impressions. The top five words shared in the Twitter Party were holiday, love, cheese, butter and milk. Activate the Real California Milk Seal • Press Release: “#SealsForGood Milk Drive Expands to Support Families Affected by California Fires” California dairy farm families’ support of communities affected by the state’s wildfires was promoted via a press release distributed nationally, generating 21.1 million impressions and conversation in publications including The Daily Meal, Dairy Business and Hoard’s Dairyman. Media Coverage CMAB leveraged its expertise in dairy foods and was included in a Reader’s Digest article titled, “Here’s How Long Your Milk REALLY Lasts.” The article was also picked up on TasteofHome.com and AOL.com , earning a total of 9.5 million impressions. • •

FOODSERVICE CHANNEL INITIATIVES ______________________________________________________________________________

Importance • Tap innovative chefs using dairy to position CMAB as a thought leader in trends • Drive awareness and purchase of California dairy products among chefs and restaurateurs by ensuring that California dairy is featured in leading foodservice magazines

REAL Makers Foodservice Advertising Campaign •

The fifth REAL Makers video featuring Chef Akhtar Nawab at Alta Calidad, an upscale Mexican inspired Brooklyn hot-spot, launched in December. Print and digital advertising creative was developed that is scheduled to launch in Q1 2018.