2018 March Board Book

COMMUNICATION SERVICES Q4 2017

FOOD SAFETY & SUSTAINABILITY ______________________________________________________________________________

Importance • Meet consumer demand for transparency in food production by using California dairy farmers as storytellers • Ensure CMAB is prepared in the event of an issue, domestically and internationally, to protect California’s dairy business, aligning with other industry stakeholders • Keep CMAB staff up-to-date on news, trends and issues impacting the dairy business

Dairy Leadership & Integration •

California Dairy Farmers Social Team CMAB amplified social media posts on Real California Milk channels and made weekly content recommendations to the farmer team members to encourage conversation about California dairy in their social communities.