2018 December Board Book

Take Back Breakfast Q3 2018

KEY INSIGHTS Food content by media partner Spoon U and health influencers provided appealing CA dairy usage ideas for audiences to recreate. Dairy’s nutrient benefits led the messaging, providing a combo result of food + health.

TOPLINE RESULTS

11.7 M Impressions

29 Stories/Mentions

TOP 3 TACTICAL ACTIVATIONS Ranked by overall impressions

TOP 3 MESSAGES* Ranked by overall impressions

4. ACTIVATION XX impressions XX mentions 5. ACTIVATION XX impressions XX mentions 3. HEALTH INFLUENCERS 242 K Impressions Influencer event and healthy snacking campaign 2. TACTIC XX metric 2. HEALTH PARTNER 1.2 M Impressions Fitness influencer content 1. SPOON U 10.9 M Impressions Video/content on social, newsletter, website created by and for college students

1. DAIRY PROTEIN, NUTRIENTS 11.67 M Impressions

1. TACTIC XX metric

2. REAL FOOD 11.2 M Impressions

2. TACTIC XX metric

3. LOOK FOR THE RCM SEAL 11.18 M Impressions

3. TACTIC XX metric

3. TACTIC XX metric

*Total impressions exceed the topline number due to stories/mentions including more than one message