2018 December Board Book
In the Media Executive Overview Q3 2018
TOPLINE RESULTS
CA 10%
Farmer 1%
Nutrition 18%
14.2 M Impressions
285 Stories/Mentions Consumer + Foodservice Traditional/Social Media
1.7 M Impressions
98.9% Key Message Delivery
Angle
Consumer + Foodservice Traditional/Social Media
Foodservice Advertising
National 90%
Food 81%
DETAILED RESULTS Ranked by traditional/social media impressions (+ foodservice advertising for business objectives) Total impressions exceed the topline number due to stories/mentions including more than one functional priority, message or business objective
TOP 3 MESSAGES DELIVERED
TOP 3 FUNCTIONAL PRIORITIES
TOP 3 BUSINESS OBJECTIVES
1. CONSUMER DEMAND: DAIRY HEALTH STORY 13.5 M Impressions Dairy health, protein, fats and/or nutrients content
1. Win with Healthy Snacking 13.5 M Impressions
1. Dairy Protein, Nutrients 13.3 M Impressions
2. CONSUMER DEMAND: VALUE OF THE SEAL 12.7 M Impressions Real food and/or real people content + Dairy Social Team
2. Real Food 12.5 M Impressions
2. Activate the Seal 11.9 M Impressions
3. CONSUMER DEMAND: INDUSTRY LEADER 1.7 M Impressions Foodservice advertising
3. Look for the RCM Seal 11.5 M Impressions
3. Bring Back Breakfast 11.7 M Impressions
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