2017 May Board Book

superb match for our artisan cheeses and will prove to be a good way to lower our demo costs without losing any sales exposure. This program ran between April 1 st – 15 th , in 45 selected stores in four divisions. Mike collected item and distribution info from several cheese makers (Di Stefano, Sierra, Belfiore, Marin French, Point Reyes, Cacique and Rogue Creamery). Texas Hispanic Promotion A full report will be provided at the board meeting, but the first integrated promotion focused on one of our key strategic growth areas, Hispanic cheese, was a clear success. CMAB sales were up +23% during the six-week promotional window before Easter in the Texas market, while the category was up less than 7%. California gained 3 share points from 24% to now 27% of the market.

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