2017 May Board Book

Social Media

In 2016 we introduced our “always on” approach and created new and engaging content for our social channels. The social strategy along with the new content proved to be successful as our social channels ended up being one of our most efficient ways of getting fans to interact with our content. In 2017, we looked to build on what we learned in 2016 and we are off to a good start. Engagement with content continues to be efficient. So far in 2017 (Jan 1 – April 20), on Facebook and Instagram, 28,597 fans have reacted to our posts, 900 have left comments, and 7,547 have shared a CMAB post to their own page or a friend’s page. One of the highlights in 2016 was partnering with Tastemade for content development and distribution. They created over 20 recipe videos, which earned over 26 million views across our channels as well as theirs. Another highlight was the creation of the “Growing Up Dairy” videos. In both cases, we were able to take this social content and also feature it on RCM.com, providing visitors to the site new, fresh content. In 2017, we are exploring similar possibilities. We will be looking for a new content development/distribution partner along the lines of Tastemade to