2017 March Board Book

Retail Update

Texas Promotion The Hispanic brands Lenten Texas promotion is almost fully in place and ready for launch. Two of our four Hispanic brands are each committing $50,000 for :30/:30 radio, where the

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first thirty seconds will be a CMAB spot, followed by their own thirty-second ad where they can talk about specific products and retailers. Other elements of the program include digital coupons embedded in on- line recipes, point of sale materials (to include recipe cards) and grocery cart ads, as well as instant redeemable coupons on relevant products. The theme of the promotion is “Say Hola to Real Mexican Flavor.”

Trial Sample Program Bob Constantino is developing a new trial program that could dramatically reduce demo sampling costs by replacing some of our costly demos with a more economical version that the cheese manufacturers fill with their own product and ship directly to retailers to be placed on the deli counter. Early feedback from processors is very positive. A sample picture is included below:

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