2017 March Board Book

Kids Milk Marketing

FUEL UP TO PLAY 60 (FUTP 60) ___________________________________________________________________________

Importance  Highlight California dairy farmers’ commitment to supporting in-school nutrition and physical activity programs  Connect dairy producers and educators to learn from each other and encourage program support  Provide visibility for dairy processors Hometown Grants CMAB, in partnership with the San Diego Chargers, Los Angeles Rams, San Francisco 49ers and the National Foundation on Fitness, Sports & Nutrition, presented three $20,000 grants to school districts representing NFL team regions. The financial and in-kind resources were awarded to support student health and wellness programs. San Diego Chargers On October 25th, a celebration took place at Logan K-8 School within San Diego Unified School District. The school is planning to use a portion of funds to purchase a “Rock the Bike,” which is a stationary bike with a pedal-powered blender attached to make smoothies. San Diego Chargers players Joshua Perry, Tyrell Williams and King Dunlap taught students how to make their favorite healthy smoothie, featuring Real California dairy products, on the bike. Representatives from Hollandia Dairy attended the event and provided dairy products. Media coverage included: Los Angeles Rams LA’s BEST After School Enrichment Program was the grant recipient on November 17 at Limerick Elementary School in Canoga Park. The celebration took place at an after school program where students were encouraged to fuel up with California milk after being active for 60 minutes a day. Los Angeles Rams players Johnny Hekker, Michael Jordan and Jamon Brown shared their favorite meals, featuring Real California dairy products, which helps keep them strong and ready for games. Following the skills and drills portion of the event, Rams players and California dairy producers distributed Real California milk and yogurt to the students. Media coverage included:  CBS LA  LA’s BEST social media channels and website  Rams social media channels and website  CBS 8  NBC 7  Good Morning San Diego  Chargers social media channels and website

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