2017 March Board Book

California has led the nation in overall milk production since 1993 and is the country’s leading producer of butter, ice cream, nonfat dry milk and whey protein concentrate. The state is the second largest cheese and yogurt producer. California’s more than 50 cheesemakers produce more than 250 different varieties and styles of cheese using exclusively California milk. California is the country’s leading producer of Hispanic- style cheeses, producing more than 25 varieties and styles of Hispanic-style cheeses and dairy products bearing the Real California Cheese seal. California also produces many other quality dairy products sold into the Foodservice channel, including yogurt, frozen yogurt, ice cream, sour cream, cottage cheese and crème fraîche. “Operators know that their customers are interested in where their food comes from,” said Giambroni, “And that’s why adding the halo of Real California dairy can make a difference to their bottom line.” For more information, to watch the videos and to sign up to receive the REAL Makers Foodservice eNewsletter, operators can visit www.RealCaliforniaMilk.com/Foodservice . About the California Milk Advisory Board (CMAB) The California Milk Advisory Board (Real California Milk), an instrumentality of the California Department of Food and Agriculture, is funded by the state’s more than 1,300 dairy farm families. With headquarters in Tracy, the CMAB is one of the largest agricultural marketing boards in the United States. The CMAB executes advertising, public relations, research and retail and foodservice promotional programs on behalf of California dairy products, including Real California Milk and Real California Cheese, throughout the U.S. and internationally. For more information and to connect with the CMAB through social media, visit RealCaliforniaMilk.com , like at Facebook , view videos at YouTube , follow at Twitter and Instagram , and pin at Pinterest .

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